RAGÚ OLD WORLD STYLE

“THE SAUCE” :15

Ragú isn’t the pasta sauce you might think it to be. It wasn’t conceived by food scientists in a lab—rather, it’s a family recipe (kinda, sorta).

“The Sauce” was a :15 TV spot intended to build upon the brand’s heritage story (within the framework of Ragu’s ‘Simmered In Tradition’ campaign), and create separation from processed competitors by touting its “real ingredients.”

Role: Associate Creative Director
Copy: Abby Wiscomb
Art Direction: Kate Oxler