UNRELEASED 2024 TV CAMPAIGN

Role: Creative Director
Group Creative Director: Michelle Underwood
Associate Creative Director (Art): Wes Jones
Associate Creative Director (Copy): Bryan Miguel
Executive Producer: Sarajane Gallagher

Production: MJZ / Director: Craig Gillespie
Post-Production: Exile / Editor: Kirk Baxter

The ultimate success story, until it wasn’t.
A trip to Cannes inspired our team to challenge an established brand’s tone and take it to a fresh, more human and relatable space for it’s primary audience.

We came up with work that was spot-on for the client strategy, wrote the best scripts of our careers, worked with top-quality talent and edited work that we were all (client included) very, very proud of and eager to submit for awards.

Then the work met an unfortunate end due to circumstances well outside of anyone’s control.

Edited work available upon request.